The free video sharing website YouTube has proven itself to be a form of personal sharing unlike anything experienced by any generation before. By allowing any user to make an account and post short video clips on whatever the user wants, the website promotes voyeurism to the highest degree; anyone can post almost anything for the world to see. Yes, there are rules against posting anything with nudity and there is a size limit for the videos uploaded, but by and large, there are very few restrictions. Furthermore, anyone with an internet connection can access almost any YouTube video. Therefore, YouTube has proven itself to be a form of personal advertising unlike anything ever seen in the past.
YouTube has even created its own form of celebrity. While the world is used to seeing movie stars and recording artists in the pages of the tabloids, YouTube’s popularity has allowed the average American (or in some cases, world citizen) to become known and recognized worldwide. Especially funny, intriguing, or obscure YouTube posts are quickly spread from computer to computer through email, Facebook, Myspace, and even the “favorites” section of YouTube itself.
Those part of what is now known as the “YouTube generation” have created an entirely new genre of entertainment. This new form of entertainment is driven purely by what people want to see and is dependant upon what people want to post. YouTube tracks the evolution of contemporary American society’s interests. It is living, moving, talking proof that modern Americans are interested in seeing farts, bad singers, juvenile animation, and obscure foreign cartoons.
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